Round 3 opens 28 September, 7:30pm. Get on the list so you’re first through, then do your first rep while you wait.
Round 3 closed at 8pm and the cohort is under way. Pop your name down and you’ll be first to know the second the next one opens. Then do a rep anyway, because that bit never needed a cart to be open.
Readiness comes after the rep, not before it. Spin for one small sales action and go do it today. Ugly counts. A logged zero counts.
No login. No streak. Just one small thing.
First in line when doors open. The early-bird price. No spam, ever.
Round 4 opens in the new year. The list gets told first, and gets the early-bird price. No spam, ever.
Pop your details in and I’ll email the second doors open
Pop your details in and you’ll hear first when doors reopen
Signed a project, £1,644. Off a referral I hadn’t even asked for.
Eloise, Beta cohort
An £850 sale from an existing client. On a Sunday night.
Victoria, Beta cohort
A £495 call from a past client who resurfaced after two follow-ups.
Pippa, Beta cohort
I can tell you — without knowing a single one of your numbers — that you don't need a bigger audience. You just need to work the one you've already got.
Let's work that audience →
The aim is 100 minutes a week. The promise only needs an hour — that’s the floor, not the target.
And it isn’t plucked out of thin air. 7 in 10 members who logged roughly this level of sales activity made £5,000+ over 90 days.
No endless training. No funnel to build. No week swallowed by “doing sales”. Just reps you actually log — reaching out, re-engaging, returning to past clients, retaining the ones you have, asking for referrals.
Your target: £5,000 in 90 days.
Your commitment: roughly one hour a week.
Your job: do the reps.
If that’s you, you’re exactly who this is for.
Preparing to sell is not selling. More knowledge won’t make you more money. More reps will.
The strategy isn’t the gap. The small action getting done, and written down, is.
I know this because I have worked with enough people to know that for most of you, and I mean most, like 95% of people I work with, the revenue you made last year already exists in your current audience.
Without one new follower. Without one new ad. Without spending another Sunday batch creating content for strangers who don’t even know your name yet.
It’s just sitting there completely ignored, while you pour time and energy into people who’ve never heard of you.
And nobody told you this because the people teaching you to grow your audience make their money from teaching you to grow your audience. Of course they need you to believe you always need more people coming in. Once you’ve learned their thing, you leave. They need a constant stream of new students because they’ve only got one thing to teach. 🙃
Signed someone for a project, £1,644. Off a referral I hadn’t even asked for.
Eloise, from the 100 Reps Club Refer
Posted in #wins
of most people’s lists have never spent a penny. Not once.
And here’s the stat that made me furious. I was on a group mentoring call and I shared data from my own work: across thousands of clients and their lists, only 6% have ever actually bought from the person whose list they’re on.
85% of most people’s lists have never spent a penny. Not once. And the general consensus was, yeah, that’s just how it is.
We’re breaking our necks growing these audiences and only 6% ever buy? No.
That is NOT just “how it is”. That’s how it is when you keep marketing at your list instead of actually talking to the people on it.
I’m sorry, what?
You’re not a one-and-done.
An £850 sale from an existing client. On a Sunday night.
Victoria, from the 100 Reps Club Retain
The people already in your world are always going to be launching something, building something, needing something. That client you worked with eighteen months ago, do you actually know they don’t need you again right now? Like do you know that?
Because you haven’t asked.
And going back to someone you’ve already got history with, a real rapport, in jokes, context, all of it already there, is much less awkward than sliding into a stranger’s DMs going “hi! you might like me! buy my stuff!”
That’s just a bit embarrassing for everyone involved, honestly.
The people are already there. You just need to actually speak to them.
Let’s work that audience →In 2023 I ran the original version of this with just over 100 people. Collectively they generated over £70k in 90 days. Not from getting new clients, but from working the audience they already had.
Then we did it again, twice. Across two cohorts and 93 members, over £325,000 logged. Same method, bigger room.
A member went back to a past client and landed £18,600 of work off the back of 30 minutes of activity.
A five-minute follow-up on a contract that had gone unanswered for five weeks brought back £4,000.
“all this sales activity from 100 reps means I’ve just hit my first £7k month!!! Thank you thank you thank youuuuu”
“the 100 reps is the best group I’ve been in. There’s accountability, support, lovely people and no sleazy sales. Just honesty, good vibes and wanting to succeed.”
And here’s the bit that actually surprised me when I looked at the data: the people who made the most money weren’t the ones logging the most hours. They were the ones showing up consistently, focusing on the right activity, and doing it week after week.
The person who generated the most individual revenue in the whole cohort logged just 360 minutes total across the entire 90 days.
Directed effort beats volume every single time.
Join Round 3 — £100
Grab a spot →I used to think sales was just about making calls, but working with Zoe showed me that it starts much earlier, with things like sending a DM or starting a conversation. Her approach made outreach feel less like a pitch and more like doing someone a favour. I now have a system that actually works for me and keeps my calendar full. The accountability and support from the group made it much easier to stick with it
Working with Zoe helped me turn interest from potential clients into actual paying clients and more Google reviews. I learned to focus on sales activities that really make a difference, not just staying busy with things like Canva. Now I follow up with leads in a way that gets results. My bank account reflects the work I put in
I used to just wing my sales conversations and didn’t really know what counted as sales activity. Being in the club made me track 100 minutes a week of real sales actions, like actually having conversations. That structure made it easier to stay consistent. Now I don’t put things off because I have a set time to focus on sales
The 100 Reps Club gave me a simple structure and accountability to actually do the sales activities I’d been putting off. I didn’t need more training or another community, just a reason to show up and do the work. The playful approach made it easy to keep going even when life got busy. I saw real results in just six weeks, making more asks and bringing in over $7k in revenue
It’s made sales outreach fun (like scary still but fun!) … You have all of the skills, so before you buy another course that is going to ‘transform your business’ try 100 reps challenge first. Because doing the reps is going to make the real difference to your business.
Especially when I got let down with a payment, I still managed to make up the sales by creating another offer! … I’d say go for it! Where else will you get this kind of dedicated support? Zoe cares so you care x
It’s not vague and fluffy and wishful thinking - it’s real actions that can be taken today to move your business forward. … I re-engaged with previous clients and got a follow on sale directly as a result of reps I would never have even thought of before.
I used to think sales was just about making calls, but working with Zoe showed me that it starts much earlier, with things like sending a DM or starting a conversation. Her approach made outreach feel less like a pitch and more like doing someone a favour. I now have a system that actually works for me and keeps my calendar full. The accountability and support from the group made it much easier to stick with it
Working with Zoe helped me turn interest from potential clients into actual paying clients and more Google reviews. I learned to focus on sales activities that really make a difference, not just staying busy with things like Canva. Now I follow up with leads in a way that gets results. My bank account reflects the work I put in
I used to just wing my sales conversations and didn’t really know what counted as sales activity. Being in the club made me track 100 minutes a week of real sales actions, like actually having conversations. That structure made it easier to stay consistent. Now I don’t put things off because I have a set time to focus on sales
The 100 Reps Club gave me a simple structure and accountability to actually do the sales activities I’d been putting off. I didn’t need more training or another community, just a reason to show up and do the work. The playful approach made it easy to keep going even when life got busy. I saw real results in just six weeks, making more asks and bringing in over $7k in revenue
It’s made sales outreach fun (like scary still but fun!) … You have all of the skills, so before you buy another course that is going to ‘transform your business’ try 100 reps challenge first. Because doing the reps is going to make the real difference to your business.
Especially when I got let down with a payment, I still managed to make up the sales by creating another offer! … I’d say go for it! Where else will you get this kind of dedicated support? Zoe cares so you care x
It’s not vague and fluffy and wishful thinking - it’s real actions that can be taken today to move your business forward. … I re-engaged with previous clients and got a follow on sale directly as a result of reps I would never have even thought of before.
That’s from the last cohort. In a tight economy where raising your rate isn’t an option, the money is in the people who already know you. That’s the lever.
And most people are accidentally ignoring all of them because nobody ever broke it down like this.
“I found you last week. I’m watching, but I’m not ready.”
Reach. New followers, fresh connections, someone who stumbled across you last week. They’re not ready to buy yet but they’re curious. This is where you make a good impression and start warming them up. Think of it as the “hi, nice to meet you, here’s why I’m not like the rest of them” stage.
“I meant to come back to this. Then life happened.”
Re-engage. This is the big one for most people. The leads that went quiet. The person who said “not right now” six months ago. The enquiry that just kind of fizzled out. These are not dead leads, I promise you. They just need you to come back to them without it being weird. And yes, we sort that.
“I loved working with you. I just haven’t been asked again.”
Return. Past clients who absolutely loved working with you and then disappeared off into their lives. They already know you’re good. They almost certainly need you again. They just haven’t been asked. This one is genuinely one of the easiest wins in your whole business and most people never go back.
“I’m here now. Are you giving me a reason to stay?”
Retain. The clients you’re working with right now, today. What are you actually doing to make sure they stick around? This is the one that gets forgotten about until someone cancels and you’re like wait, what? Don’t be like that. Look after your people.
“I know people who need this. You’ve just never asked me.”
Refer. The people in your world who know exactly who you help and could be sending warm leads your way for free. Not asking for referrals is honestly just leaving money on the table. We fix that too.
Booked a £495 call from a past client who resurfaced after two follow-ups.
Pippa, from the 100 Reps Club Return
One small action, logged honestly. The scared ones. The scrappy ones. Did nothing today? Log the zero. It still counts.
There’s no streak to break and nothing to fall behind on. That’s the thing that gets people who’ve quit everything else through the full 90 days.
This is the rhythm of the week. Enough structure to keep you moving, enough room for real life, and support when you need someone to sense check the weird email before you send it.
Every Monday I drop a prompt into Slack for the whole group. It’s a suggested starting task based on whichever R makes most sense to focus on that week.
Think of it as your “ok pal, here’s where to start” for the week. Not a rigid to do list, just a really good jumping off point.
Some weeks you’ll take it and absolutely run with it. Some weeks you’ll pop into office hours and we’ll get you something a bit more specific to where you and your business actually are right now.
Speaking of office hours, these run fortnightly, Tuesdays and Thursdays, alternating. I’m on Slack from 10 til 3.
Come to me privately or bring it to the group. Questions, sense checks, “is this email too weird to send”, “how do I bring this up without it being awkward”... that’s exactly what office hours are for.
Wednesdays we check in. How’s it going, what are you working on, what’s getting in the way.
The community’s there, I’m there, and sometimes just typing or voice noting it out loud is half the battle. You know how it is.
Fridays you fill in your tracker, which sounds very admin-y but I promise it’s not.
You log what you did, which R it was for, how long it took, and over time you start to see your own patterns emerge. Which R you naturally gravitate to. Which one you keep mysteriously finding reasons to avoid. And where the actual results are coming from.
The community’s open all the time. That’s where the real stuff happens between the structured bits.
The wins, the “omg it actually worked”, the “anyone else find this bit really hard or is it just me?”, and accountability that doesn’t feel like accountability because it’s just people who actually get what you’re going through.
And the whole thing is tracked in your own personal portal. Which sounds very data-girly of me and yes, absolutely, that’s correct.
But it gives you a level of visibility you do not get from vibes-based business ownership.
That’s it. That’s the rhythm.
Did a sales call and they booked and paid 10 minutes later.
Fiona, from the 100 Reps Club Re-engage
Posted in #wins
Self-trust, rebuilt one logged rep at a time. The scared ones. The honest zeros.
Stop going to bed knowing you didn’t send the email. Stop watching yourself not do it and wondering if that’s just who you are.
Not a spreadsheet you’ll never open again. Log a rep in thirty seconds, see exactly where you are, and watch the minutes stack up.
Yes, there are stickers. No, I will not be taking questions.
Between us we somehow ended up building the thing that became The 100 Reps Club.
My brother has never been able to hold down a job. This is not a criticism. This is just a fact about him.
In 2014 he started a videography business. It worked, because of course it did. Then in 2017 I got sacked, yes, actually sacked, and his advice was to start my own business.
The sibling origin story, basically.
We’re two years apart. Growing up I was the academic one, he was the sporty one. Now we run completely different businesses and occasionally become each other’s therapists about it.
He comes to me for strategy. I go to him for discipline. Because he is one of the most disciplined people I know, and I am very much… not that.
A few years ago we were having one of those conversations that starts normal and ends up three hours later being about why you’re not further along than you are.
And he asked me the question that started all of this.
If you committed 100 minutes a day to the right work, where would you be?
That question became the whole thing.
I ran it as an experiment with over 100 people. And it worked. Messily, imperfectly, it worked.
That was the bit that changed everything for me. It wasn’t the people grinding every day who got the best results. It was the people who showed up consistently, week after week, on the right thing at the right time.
So I changed it. 100 minutes a week. Same question underneath it all, but something people could actually keep doing.
That’s The 100 Reps Club. My unemployable brother is indirectly responsible for its existence. I think about that quite a lot.
I used to think sales was just about making calls, but working with Zoe showed me that it starts much earlier, with things like sending a DM or starting a conversation. Her approach made outreach feel less like a pitch and more like doing someone a favour. I now have a system that actually works for me and keeps my calendar full. The accountability and support from the group made it much easier to stick with it
Working with Zoe helped me turn interest from potential clients into actual paying clients and more Google reviews. I learned to focus on sales activities that really make a difference, not just staying busy with things like Canva. Now I follow up with leads in a way that gets results. My bank account reflects the work I put in
I used to just wing my sales conversations and didn’t really know what counted as sales activity. Being in the club made me track 100 minutes a week of real sales actions, like actually having conversations. That structure made it easier to stay consistent. Now I don’t put things off because I have a set time to focus on sales
The 100 Reps Club gave me a simple structure and accountability to actually do the sales activities I’d been putting off. I didn’t need more training or another community, just a reason to show up and do the work. The playful approach made it easy to keep going even when life got busy. I saw real results in just six weeks, making more asks and bringing in over $7k in revenue
It’s made sales outreach fun (like scary still but fun!) … You have all of the skills, so before you buy another course that is going to ‘transform your business’ try 100 reps challenge first. Because doing the reps is going to make the real difference to your business.
Especially when I got let down with a payment, I still managed to make up the sales by creating another offer! … I’d say go for it! Where else will you get this kind of dedicated support? Zoe cares so you care x
It’s not vague and fluffy and wishful thinking - it’s real actions that can be taken today to move your business forward. … I re-engaged with previous clients and got a follow on sale directly as a result of reps I would never have even thought of before.
I used to think sales was just about making calls, but working with Zoe showed me that it starts much earlier, with things like sending a DM or starting a conversation. Her approach made outreach feel less like a pitch and more like doing someone a favour. I now have a system that actually works for me and keeps my calendar full. The accountability and support from the group made it much easier to stick with it
Working with Zoe helped me turn interest from potential clients into actual paying clients and more Google reviews. I learned to focus on sales activities that really make a difference, not just staying busy with things like Canva. Now I follow up with leads in a way that gets results. My bank account reflects the work I put in
I used to just wing my sales conversations and didn’t really know what counted as sales activity. Being in the club made me track 100 minutes a week of real sales actions, like actually having conversations. That structure made it easier to stay consistent. Now I don’t put things off because I have a set time to focus on sales
The 100 Reps Club gave me a simple structure and accountability to actually do the sales activities I’d been putting off. I didn’t need more training or another community, just a reason to show up and do the work. The playful approach made it easy to keep going even when life got busy. I saw real results in just six weeks, making more asks and bringing in over $7k in revenue
It’s made sales outreach fun (like scary still but fun!) … You have all of the skills, so before you buy another course that is going to ‘transform your business’ try 100 reps challenge first. Because doing the reps is going to make the real difference to your business.
Especially when I got let down with a payment, I still managed to make up the sales by creating another offer! … I’d say go for it! Where else will you get this kind of dedicated support? Zoe cares so you care x
It’s not vague and fluffy and wishful thinking - it’s real actions that can be taken today to move your business forward. … I re-engaged with previous clients and got a follow on sale directly as a result of reps I would never have even thought of before.
The reps you do in October and November are the money that lands in January. Everyone else goes quiet from December and starts the year from a standstill. This cohort runs to 31 December, so you go into January with the conversations already open.
The cart opens once, then it closes.
The 100 Reps Club runs quarterly — October, January, April, July — on fixed cohort dates so everyone’s in it together at the same time. That’s very much on purpose. That’s what makes the community thing actually work.
90 days. 100 minutes a week. The full framework, office hours, Slack community and your own tracking portal.
No lock-in — renew or leave at the end of your quarter.
All four quarters. Done.
All four quarters for the price of two. The whole year, sorted. No weird lock-in clauses — you can stop any time.
A £250 a month upsell on a client who already pays me.
Ange, from the 100 Reps Club Retain
Posted in #wins
The feeling doesn’t come first. You do the rep, then you feel like someone who does the rep. Pressing buy on this is the same muscle as pressing send on everything you’ve been avoiding. Done once, on purpose, before you feel ready.
Joining is itself the first rep.
Do the first rep →All the normal questions, plus the ones you only ask once you’re halfway to clicking buy.
A 90-day sales accountability membership. You do 100 minutes of small, logged sales reps a week to make repeat revenue from the audience you already have.
£100 for the quarter (90 days), or £200 for the full year, which covers all four quarters. No lock-in, leave at the end of any quarter.
Round 3 runs 5 October to 31 December 2026. The cart is open from 28 September to 4 October 2026. After that it runs quarterly, in October, January, April and July.
The promise: give sales an hour a week for 90 days and aim to make £5,000 from the audience you already have. The club runs on 100 minutes a week, but the promise only needs the hour — that’s the floor, not the target. And it isn’t plucked out of thin air: 7 in 10 members who logged roughly that level of sales activity made £5,000+ over 90 days. Across both cohorts, reps to the audience you already have made 18 times more than reps chasing new people.
No. There are no modules and nothing to watch. It’s a structure that gets you doing the sales actions you already know how to do.
A prompt in Slack on Mondays, fortnightly office hours, a midweek check-in, a Friday tracker in your portal, and a community that’s open the whole time.
Zoë Dew (Falling Forwards Ltd).
Add your name to the waitlist on this page. When the cart opens on 28 September you’ll get the link to sign up, and the cohort starts 5 October.
Most things like this feel amazing for two weeks and then become something you feel guilty about instead of energised by. Usually because the commitment is too full on to sustain, or there’s no direction so you’re just showing up with no idea what to actually do.
The 100 Reps Club is 100 minutes a week, and it is not something that requires you to overhaul your entire life to fit it in. The 5 Rs mean you always know exactly where to focus when you show up.
Also, the data from the original cohort showed that the people who got the best results weren’t the ones showing up every single day without fail. They were the ones who just showed up consistently.
100 minutes a week is two lunch breaks. One Saturday morning. A bit Tuesday, a bit Thursday. It’s not a course with hours of content to get through. It’s not something that asks you to rethink your whole business.
It’s 100 minutes on the relationships most likely to make you money, which is probably less time than you spent last week on content that didn’t convert.
Yep. One of the 5 Rs is reach, which is specifically about the people just coming into your world. So even if you’re earlier in your journey and your audience is still growing, there’s absolutely something here for you.
That said, The 100 Reps Club works best when you’ve got at least some people to have conversations with. Past clients, warm leads, followers, people in your inbox. Doesn’t matter how many. It just needs to be more than zero.
So if you’ve been around even a little while and you’ve got any kind of audience at all, even a small, quiet one, you’re in the right place.
How many new clients do you actually need this year to feel like your business is working? Ten? Five? For most service providers the answer is somewhere in that range.
You don’t need thousands of people. You need enough of the right conversations with the people already in your world. So a small audience is fine. Untouched is the problem.
This isn’t about size. It’s about actually being in conversation with the people already in your world, however many of them there are. One person in the original cohort had two enquiries from a single morning’s activity. Not from going viral. Just from showing up for the people already there.
If you sell a service or your expertise and you’ve been doing it long enough to have an existing audience, you’re probably in the right place.
The original cohort had coaches, consultants, OBMs, copywriters, baby sleep coaches, accountants, sales consultants, graphic designers, membership owners. The common theme wasn’t the type of business. It was that they all had people in their world they weren’t talking to.
Then you had a bad week, pal. It happens to literally everyone. That’s what office hours are for. That’s what the community is for. Come and say “I’ve done absolutely nothing this week” and we’ll figure out why together.
Missing a week isn’t failure. Giving up entirely is. And that’s a lot harder to do when there are people around you doing the same thing.
Look, I can’t make you do it. Nobody can. What I can tell you is that at £100 for 90 days, the risk of trying and it not clicking is genuinely low.
And the weekly prompts, the office hours, and the community are all designed to make showing up the easier option. But if the reason you’re not showing up for your warm audience right now is that there’s no structure around it, that’s literally what this is for.
This is built for you, on purpose. The reps are small, the bar is doing it not doing it perfectly, and an honest zero still counts. There’s no streak to break, so a bad day doesn’t undo a good week.
A lot of what makes other things fall apart is that they quietly run on willpower. This runs on a structure that expects the messy days and the scared ones.
You log a zero and rejoin the next day. Nothing to fall behind on, no streak to break. Missing a day isn’t failure. Quitting entirely is, and that’s a lot harder to do with people around you doing the same thing.
One small commercial action. Sending the email. Following up the quiet lead. Asking a past client if they need you again. Pitching yourself for the podcast.
It doesn’t have to work, or be pretty. Done scared, scrappy, or badly still goes in the tracker. The bar is doing it.
You don’t need to know more, you need to do more. Sales gets better by doing small actions consistently, not by buying another course. That’s the whole idea behind the 100 Reps Club: 100 minutes of logged reps a week.
Usually it isn’t discipline. It’s task-initiation, and it’s harder for ADHD and rejection-sensitive brains. The fix is a small enough action plus a structure that expects the messy days, which is exactly what the club gives you.
Keep the reps small, log them honestly, and let an honest zero count. With no streak to break, a bad day doesn’t undo a good week. The 100 Reps Club is built for this on purpose.
Work the people already in your world instead of chasing strangers. Across both cohorts, reps to the audience you already have made 18 times more than reps chasing new people.
Go back and ask. They already know you’re good and most have simply never been asked again. It’s one of the easiest wins in your whole business.
Because you don’t have a knowing problem, you have a doing problem. Another course adds to the pile. A rep adds to the bank.
Do small reps while the work is still warm. A quiet autumn tends to show up as a flat January, so the reps you do now are what make the start of next year busy.
A rep is curiosity about a person, not a pitch at them. Going back to someone you already have rapport with is far less awkward than sliding into a stranger’s DMs.
One small sales action at a time, logged, so your income stops depending on your mood. 100 minutes a week is enough to compound.
Cohort starts 5 October, runs 90 days. The Beta sold out without me sharing the link. This one won't be much different. Get on the list for first access.
Pop your details in , I'll email when doors open
Cart closes 4 October, 8pm. Pick your plan at checkout: the quarter (£100) or the whole year (£200).
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